LOANMART X LIVENATION

For the LoanMart x LiveNation campaign, I created a series of posters that brought together two very different spaces—finance and live music.

The goal was to connect with concertgoers in places like the House of Blues, while still communicating LoanMart’s core message. I focused on designs that felt bold and on-brand but also fit the energy of the venue.

It was a unique challenge—making financial services feel at home in a music setting—but the posters hit that balance. They grabbed attention and made the message stick. Definitely one of the more unexpected (and fun) projects in my portfolio.