VIDCON 2022

For VidCon 2022, Ridge wanted to do something fun and eye-catching. We went with a full tiki theme—complete with a 12-foot light-up volcano and a 4-foot tall glowing wallet with red shards.

I designed all the booth graphics and created layout mockups to show how everything would be set up on-site, including prop and furniture placement. I sourced the volcano and wallet build through a vendor and worked with them to add a custom lightbox inside both pieces so they’d glow. I also pulled furniture from Freeman’s catalog to match the theme and tie the space together.

The booth was a hit. The glowing volcano and oversized wallet pulled in a ton of foot traffic. We gave away over 1,000 wallets and saw a huge spike in social engagement—over 1 million new follows during the event.