LAND & SEA CAMPAIGN
My role was to shape how the watch was presented—visually and in tone. Not just selling a product, but showing what it’s actually made for.
The GMT was built for people who move around a lot. Travelers, adventurers, maybe even just people who like that mindset. So I leaned into that. We highlighted the dual time zone function, water resistance, sapphire crystal—all the things that make it feel durable and reliable without overexplaining.
I worked closely with the team—photographers, designers, video crew. We kept the visuals grounded in the outdoors. Some of it was stylized, but not too polished. We wanted it to feel usable, real.
The final campaign was a mix of ads and short videos. Nothing too flashy, just sharp, clear, and consistent. That was the goal: make it look good, but make it make sense.
SPIRIT OF ADVENTURE
The photo gallery for the Ridge Land & Sea GMT watch shows the piece in a mix of settings—some real, some composited.
Each shot was chosen to highlight its versatility. We wanted to show that it works in different environments, whether you're out in nature or just on the move.
Alongside product close-ups, we included lifestyle images that reflect the brand’s adventurous side. Not overly staged—just moments that feel lived-in, and a watch that fits right in.
UNIQUE FEATURES
The Ridge Land & Sea GMT watch landing pages were built to highlight what makes these timepieces stand out—clearly and visually.
They focused on the dual time zone display first. It’s a core feature, so we made sure it was front and center. Easy to understand, easy to see the value.
The rest of the page leaned into the watch’s durability. We called out the water resistance, scratch-resistant crystal, and rugged design inspired by the outdoors. Not just to impress—but to show it’s built to handle real use.
Strap options were also featured, giving people a sense of choice and personal fit. The idea was simple: tough enough for travel, clean enough for everyday.
It wasn’t about overselling. Just showing what it does, how it looks, and why it matters.
WEB ADS MAKE A SPLASH
The web ads for the Ridge Land & Sea GMT campaign were built to get attention fast and keep it.
Each ad featured bold visuals and clean product shots that showed off the watch’s design—rugged, sharp, and built for movement. We focused on the key features: the dual time zone display, durable materials, and overall functionality.
The messaging stayed simple. Just enough detail to spark interest and drive clicks.
All ads were optimized for performance and designed to lead directly to the landing page, where people could learn more or buy. Nothing extra—just a clear path from interest to action.
