ELEGANCE AND MODERNITY IN VIDEO
I shaped the look and feel of the campaign—style, casting, location, all of it. I worked closely with the production team to make sure the final videos matched the vision we started with.
The goal was pretty straightforward: make the rings look great, but also make people want them. So every shot, every frame, had to highlight what made the product different—clean lines, texture, finish, fit.
It wasn’t about overcomplicating. Just strong visuals that showed the rings in the best light.
A CLOSE-UP LOOK AT THE RING SET
The photo shoot for the Ridge Beveled Ring Set was planned to highlight the design in a clean, focused way.
We used pro models and paid close attention to hand placement—making sure the beveled edge and textured ridge were clearly visible. Lighting was key. We adjusted it throughout the shoot to bring out the shine and detail in each ring.
We captured a range of angles and close-ups to show off the finer features. Nothing felt overly styled—just sharp, intentional images.
The final shots were used across web ads, landing pages, and print. Simple, elegant, and product-first.
PERFORMANCE LANDER
Its purpose was simple: highlight what makes the rings stand out—timeless design, solid construction, and real durability.
We kept the layout clean and direct. The focus stayed on the product, with clear visuals and short, to-the-point copy that explained why it mattered.
SOCIAL MEDIA ADS
The social ads for the Ridge Beveled Ring Set were built to reach the right audience across platforms like Instagram, Facebook, and Google Display.
We used clean, bold visuals that stood out in the feed—paired with short, direct copy that focused on the ring’s key features: timeless design, strong materials, and everyday durability.
Each ad was made to grab attention quickly and drive interest without overloading people with info. Just enough to spark curiosity and clicks.
