RIDGE X HENNESSEY
I worked as the creative director on the Ridge x Hennessey giveaway campaign, which turned out to be one of the more hands-on projects I’ve taken on.
I led the creative direction for the video—we wanted it to feel bold but clean, high-end without being overproduced. I reviewed cuts, gave feedback, and tried to make sure every shot actually told the story we were aiming for. Not just product, but attitude.
The photoshoot was a bit more collaborative. I helped shape the concepts ahead of time, then worked on set to guide the models and get the shots we needed. Sometimes it meant stepping in and adjusting details that felt off—poses, lighting, even the background. It wasn’t always perfect on the first try, but we got there.
A lot of this campaign came down to being present and making quick creative calls. I think that’s what helped everything feel cohesive in the end.
AN ULTIMATE PARTNERSHIP
My goal was to build a campaign that did more than just promote a giveaway. I wanted it to stick with people.
Luxury and performance were at the core, so that needed to come through in every detail—video, photos, tone, everything. Not just surface-level polish, but a feeling that matched both brands.
It took some trial and error to get there, but that was part of the process. I cared less about making it flashy and more about making it feel intentional.
ACCELERATING SUCCESS
As part of the campaign, we launched a homepage takeover to grab attention right away and guide visitors to the giveaway.
The landing page was built to be clear and direct. It laid out the giveaway details, the rules, and how to enter—all in one place.
I focused on keeping the calls to action sharp and easy to follow. The layout was designed to convert, not just look good. And it worked—the flow made it easy for people to engage without overthinking it.
UNLEASHING THE POWER OF PAID SOCIAL
We also ran paid social ads to expand reach and drive traffic to the landing page.
The ads were built to catch attention fast—bold visuals, clear messaging, nothing too cluttered. The focus was on what people would actually get out of entering.
They were targeted to the right audiences and adjusted along the way. We tested different versions, tracked performance, and kept refining to get the best results from the budget.
The homepage takeover, landing page, and paid social ads all worked together to build momentum.
Each piece played a role—grabbing attention, giving context, driving action. That mix is what helped the Ridge x Hennessey giveaway take off.
It got eyes on the campaign and made it easy for people to engage, which is really what made it successful.