RIDGE X PRODUCT(RED)
The Ridge x Product Red campaign was a collaboration built around style and purpose.
For every wallet sold, part of the proceeds went to the Global Fund to help fight AIDS. The wallets featured Ridge’s signature build—clean, durable, and made with premium materials.
It wasn’t just about the product. Choosing one meant supporting a larger cause. Customers got something well-made and, at the same time, contributed to something bigger.
The campaign gave people a way to do both—carry something that lasts, and stand for something that matters.
A POP OF COLOR
I led the effort to bring in a 3D artist to create a rendered promo video for the special edition Ridge x Product Red wallet.
The goal was to highlight the wallet’s unique features and clearly show the partnership behind it. We wanted the visuals to feel sharp and purposeful—something that matched both brands.
The video also helped communicate the cause: every purchase supported the fight against AIDS through the Global Fund. It wasn’t just a product spot—it was about showing impact.
A PHOTOSHOOT THAT MATTERED
For this shoot, I worked with Double Exposure, a creative agency that brought strong visual direction and attention to detail.
They helped showcase the Product Red wallet in a way that felt sharp and elevated—stylish, but grounded in purpose. Their photography and styling made a big difference. It gave the campaign a visual edge that aligned with the message we were trying to get across.
Collaborating with them made it easier to bring the Ridge x Product Red story to life. The focus wasn’t just on the product—it was on impact. And their work helped make that clear.
A LANDING PAGE THAT MADE A DIFFERENCE
The goal of the landing page was to spotlight the partnership and support the fight against AIDS.
It featured the sleek, limited-edition wallet and explained the collaboration in simple terms—what it was, why it mattered. The page also made the impact clear. A portion of every sale went to the Global Fund, and that message was front and center.
The layout and copy were kept direct, so customers could see exactly how their purchase made a difference. No extra layers—just product and purpose, side by side.
A TRUE SUCCESS
The Ridge x Product Red campaign drove real support for a meaningful cause. Sales helped fund the fight against AIDS, and the campaign brought more attention to an issue that still matters.
Being part of it felt worthwhile. It was a reminder that good design and clear messaging can do more than just sell—they can contribute to something bigger. I'd like to keep doing work that pushes in that direction.